Pure Metaphors

5 Ideas – Antonymn and Synonym for the word metaphor and discover how it is represented as a metaphor.

Metaphor is a type of allegory. Allegory, hyperbole and simile.

2^nd Reading. Simplifying a logo so a customer to identify quickly.

Why did they need this to happen? At the time there was a lot of lpgos coming into the mainstream. They needed companies to become more logo.

Metaphor assignment

IBM used metaphors.

Paul Rand logos

Steve Jobs apple logo.

Rear Irvin.

album cover Pat Metheny by Stefan Steigmeister. It’s a metaphor how the trio riffs and collaborates. It’s shows and represents how they play their music. Their riffs and how they portray their music tone colour and story.

Research Absolut LA Vodka, (pure) metaphor. In readings, pull our definitions you don’t understand. Also write down reflections. Making an image that morphs into something else.

A smile in the mind – book on metaphors

Brands that have an edge and metaphor to it.

FCUK – playing around the popular word. Beer ads, but they no longer really have a message that actually directly sell their ads.

Surrealism used in the ads to encourage the feel of the product. The link from the brain to interactivity.

Metaphor article from How magazine – “How to do a metaphor”.

Power of graphic fusion for example, ears and eyes on a house that symbolizes security for a house, genetic engineering for food – a tomatoe cut in half and than sewn back together.

Milton Glaser – Bob Dylan poster (research). Iconic poster in which Maroon 5 copied this distinguished style.

Bob Dylan was an example of this substitution , the jaggered teeth was replaced by this

Substitution – Bob Dylans hair

Addition – Mechanisms of the mind.

Pipes of all sorts causes metaphors that pipes through our lives. (Broad brand network) – an invisible pipework. A girl looking through a Kaleidescope.

Technical innovation often occurs when you’re working on another problem and then find solutions to another problem.  Solving one problem they can see through another problem that they can solve. Like hair growth than to eyelash extensions.

What’s the largest claim you can make for a product?

(Good) Metaphors

-       Don’t be too literal. Try to find metaphors that capture psychological essence more than the simple external reality.

Image libraries are full of literal metaphors.

How to use words – metaphors scan in thesaurus for synonyms (similar word) and antonym (opposite word). When you’re designing a logo you are expected to write synonyms and antonyms for logo metaphors which helps spark ideas.

 Letters after the name will signify the name of a person. Like a degree, PH etc after your name.

Insight and glimmer implies the image of light. Knowledge in a thesaurus and metaphors are lurking in every design element. It’s about making people WANT to think.